Warm Market Lead Generation
Your Warm Market consists of people you already know like friends, family, business acquaintances, etc.
Warm market lead generation can be a touchy subject for many people who do not want to jeopardize personal relationships for the sake of their business. We have a great solution for this! Please read on.
Important Note: When dealing with friends, always be sure to stress that the friendship comes first, and that you never want them to feel pressured to do anything they don’t want to do. In fact, when dealing with any customers or distributors, make it clear from the beginning that maintaining a positive relationship with them is paramount to any profit. Mixing business with friends/family can work as long as you conduct yourself professionally and never lose sight of the fact that keeping them as friends is more important than the business they give you.
Here's what you need to understand about your warm market:
- MOST OF THEM are NOT looking to get into business with you. Not because they don't like you. Simply because starting their own business may not be a priority for them.
- MOST OF THEM would feel awkward if you tried to recruit them into something they are not interested in.
- MOST OF THEM will have a hard time telling you, "Sorry, I'm not interested," and so will just stop returning your calls instead.
- MOST OF THEM would love to help out a friend in need. It makes them feel good about themselves and it helps strengthen the relationship.
- NONE OF THEM would get offended if you simply asked them for referrals for your new business.
If we keep in mind the first three bullet points and focus on the last two bullet points, there should be absolutely no issue with anyone!
So, here's how you do it. You send them an email telling them that you started this new business and was wondering if they could pass your information on to anyone they know who might be interested. The key is that you do not ask them if they are interested. That way they won't feel any pressure. You simply ask them for referrals and send them information on Oxygen4Energy. If they look through the information and find it interesting, then they can come to you of their own accord and let you know. The good thing now is that if they express any interest, it was not due to guilt or pressure. They will only come to you if they are serisously interested, which creates an entirely different relationship dymanic that is much more favorable.
Below are a couple sample letters that you can use exactly, or use as models for creating your own letters:
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NON-SPORTS ORIENTED CLIENTELLE
Email Subject: Can I ask you a quick favor?
Hey Jane,
I recently started a new business and was wondering if you could pass my website information on to any people you know who you think might be interested. I'm distributing this new portable oxygen product that is kind of like having an Oxygen Bar in a can. It's a really cool concept and it allows you to flood your body with oxygen at any time. I've been using it for a while now and I really love it. I really think it will be the next bottled water type product.
The type of people who might be interested are:
- people involved in sports and fitness (this is our biggest market)
- people trying to lose weight through exercise
- people who get hangovers (yes... oxygen works great for hangovers!)
- seniors with low energy levels
- people with a lot of stress
- people looking for an alternative to energy drinks
- students who need help concentrating
Here's the website: YOUR O4E WEBSITE GOES HERE
Feel free to give them my contact info as well if they have any questions.
Thanks again for your help! I really appreciate it!
Your Name & Number
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SPORTS and FITNESS ORIENTED CLIENTELE
Hey John,
I recently started a new business and was wondering if you could pass my website information on to any sports and fitness minded people you know who you think might be interested. I'm distributing this new portable sports oxygen that allows you to flood your body with oxygen at any time. The concept is awesome and the results are even better. I've been using it for a while now and have been getting really awesome results. My training has seriously gone through the roof!
The potential benefits for athletes are:
- increased power and explosiveness
- increased endurance
- reduced lactic acid muscle burn
- increased overall training capacity
- faster recovery time
- improved mental focus
- it's also really good for hangovers, which is a great side benefit!
Here's the website: YOUR O4E WEBSITE GOES HERE
Make sure anyone you refer checks out all the elite athletes already using the product. The list is pretty impressive and covers a lot of different sports.
Feel free to have anyone contact me if they have any questions.
Thanks again for your help! I really appreciate it!
Your Name & Number
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Here's what's makes this strategy even more exciting! Let's say you have 40 people you plan on sending an email to and each person forwards it to just 2 people. You just increased your reach from 40 people to 120 people with no additional cost! If you have a lot of contacts, using this strategy might be all you need to really get your business off to a great start!
Important Notes:
- When you implement this strategy, we recommend choosing a homepage design WITHOUT a lead capture form on it. When warm market leads go to your website, you want them to be able to access PRODUCT INFOMATION quickly and not have to fill out a form to do so. If they go to a page with a form, many will lose interest immediately and be turned off.
- When implementing this strategy, do not eliminate anyone in your contact list. You never know who they know. You could send it to your aunt who you know is not necessarily a good candidate for the product, but she plays cards with someone whose son or daughter is an influential coach or athlete. You just never know who people know! Some people may surprise you!